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Learn how to optimize your website for search engines (A.K.A. Search Engine Optimization, or SEO) like Google, Yahoo, and Bing.
Introduction to External SEO
Often times, we think of SEO as something that is done on our website, but there are some important items we need to consider off-site. In fact, these are some of the most important parts of the SEO puzzle, so make sure you don't ignore these items. Inbound Links Local Search Google MyBusiness Google Reviews Facebook Reviews Social Media
Introduction to On-Page SEO
Each page on your site has a purpose, and it's a good idea to target a specific keyword phrase on each page. For example, you may want your home page to rank high for "City Church in Cleveland, Ohio" while you would want your sermons page to rank high for "City Church Sermons". Let's discuss the things you can do on each page to get the best results possible. Edit your title tag Edit your meta description Include one H1 tag Analyze your body copy Check your images for altern
Introduction to Technical SEO
Here's a quick checklist that we run through on each of the sites we develop at Digital Church Marketing. We suggest that you do an annual audit of each of these items to make sure they are still functioning correctly. Connect your website to Google Search Console Connect your website to Bing Webmaster Tools Connect your website to Google Analytics Connect your website to Google Tag Manager Verify that your XML Sitemap is setup correctly Add a link to the XML Sitemap in